我国著名报人戈公振在其所著《中国报学史》中,以大量篇幅对《申报》等报纸的广告进行了大量量化分类统计,非常清晰地勾勒出了民国沪上报业的发展情况,开创了中国对报业经营进行量化统计研究的先河。但长期以来,中国新闻学研究的这一优良传统却没有很好地继承下来。新闻界的研究更多地是定性的。对媒体的研究则又更多 In his book The History of China’s Newspapers and Periodicals, the famous reporter Ge Gongzhen carried a large amount of quantitative and statistical reports on advertisements of newspapers such as “Shenbao” in his book “The History of Chinese Newspapers and Study”, very clearly outlining the development of the newspaper industry in Shanghai in the Republic of China The situation has created a precedent for China to conduct quantitative and statistical studies on the newspaper industry. However, this fine tradition of Chinese journalism research has not been well inherited for a long time. The study of the press is more qualitative. There is more research on the media