企业形象与企业本身如影随形,就如同一个人必须有一个形象一样,它是社会公众和企业职工对企业整体的印象和评价,是企业文化综合的外在表现。良好的企业形象包括两方面的含义;从外部看,企业给社会公众长期留下可以信赖的印象.企业对社会公众及整个社会的贡献为社会所肯定;从内部来看,职工对企业经营管理的各个方面赞同,并以主人翁的态度工作。企业形象是企业的无形资产,是影响企业生存发展的重要因素。一个企业形象好,社会公众对它取 The corporate image and the enterprise itself go hand in hand, just as one must have an image. It is the impression and evaluation of the public and the employees of the enterprise on the whole enterprise, and is the external manifestation of the corporate culture. Good corporate image includes the meaning of two aspects; from the outside, the company gives the public a long-term impression of trustworthiness. The contribution of the company to the public and society as a whole is affirmed by the society; from the internal point of view, the employee-to-business management All aspects agree and work with the attitude of the master. Corporate image is an intangible asset of an enterprise and an important factor that affects the survival and development of the enterprise. A corporate image is good and the public takes it