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针对铁路客运的价格需求弹性,分析了在铁路客运中实施差别定价策略的市场基础与优点,论证了按淡、旺季细分市场来实施差别价格策略的合理性与可行性。分析表明,在一定条件下实行差别定价法能增加铁路客运的总收入,提高经济效益。
According to the price elasticity of demand of railway passenger transport, this paper analyzes the market basis and advantages of implementing differential pricing strategy in railway passenger transport, and demonstrates the rationality and feasibility of implementing differential price strategy in light and peak seasons. Analysis shows that the implementation of differential pricing under certain conditions can increase the total revenue of railway passenger transport and increase economic benefits.