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纵观2013年中国电视文艺的发展,综艺节目依旧占据不可撼动的地位,愈演愈烈的竞争,波及网络、新媒体等领域。2013年上半年,一份名为《中国全媒体卫视收视率排行榜》(附表1)的调查,“首次将静态电视用户与动态网络新媒体用户分别统计”。在这份“排行榜”①中,湖南卫视以绝对优势领跑众家卫视。如果对比同时期索福瑞全国46城市收视率调查数据,②湖南卫视在与央视的抗衡中,仍以5.046%的市场份额略胜央视综合频道5.016%的市场份额,排名第一。
Throughout 2013, the development of Chinese television literature and art, variety shows still occupy an unshakable position, intensified competition, affecting the network, new media and other fields. In the first half of 2013, a survey entitled “Ranking of All-China Satellite TV Ratings” (Table 1), “For the first time, statistics of static television users and dynamic network new media users respectively”. In this “Ranking ” ①, Hunan Satellite TV to lead the public television with absolute advantage. If compared with the same period Sofitel 46 cities in the ratings survey data, ② Hunan Satellite TV in the fight against CCTV, still 5.046% of the market share slightly better than the CCTV integrated channel 5.016% market share, ranking first.