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记者:2004年《南京零距离》获得了1亿零88万的广告独家代理费用。请问,电视节目的“贵”不“贵”,值钱与否,是由谁来决定?李文明:由市场决定的。江苏省广播电视总台电视广告中心2004年一共拿出了15个板块对外公开进行独家代理招标,所有的版块都是无底价招标。《南京零距离》共有4个单位投标,投标的数额大体相近,都在9500万以上,最后南京银都广告公司以1亿零88万拔得头筹。所以说《南京零距
Reporter: In 2004, “Nanjing Zero Distance” won the exclusive agency fee of 100.88 million advertisements. Excuse me, the TV show “expensive” is not “expensive”, worth or not, who decide? Li Wenming: determined by the market. Jiangsu Province, the radio and television total television advertising center in 2004 came up with a total of 15 sections open to the public for exclusive agency bidding, all sections are without reserve tender. “Nanjing zero distance” a total of four units bidding, the amount of the bids are generally similar, are 95 million or more, and finally Nanjing Yindu advertising company to reach the top 100.88 million. So "Nanjing zero distance