近两年航企都在推行提直降代,2017年是决胜之年,目标是直销比例达到50%以上。目前航企分销比例过重,分销费用高,而且分销市场也很混乱,现有销售格局对航企不利,所以要大力发展直销。提直降代并不是要取消分销,而是压缩分销比例,未来很长一段时间,大部分航企分销比例仍将维持在5成左右,还会起着重要作用。航企 In the past two years, the airline companies have been implementing straightening and upgrading. 2017 is the year of success. The goal is to reach a direct sales ratio of more than 50%. At present, the distribution scale of airline companies is too heavy, distribution costs are high, and the distribution market is also very confusing. The existing sales structure is unfavorable to airlines, so we must vigorously develop direct sales. It is not necessary to cancel the distribution, but to reduce the distribution ratio. For a long time to come, most of the airline companies’ distribution ratio will remain at around 50%, and they will also play an important role. Airlines