20世纪末期,中国大众传媒的格局发生了巨大的变化,最典型的变化就是电视的崛起、报业集团的兴盛。现在已形成了广播电视与报纸刊物齐头并进的新格局。面对竞争,报纸进行了较大调整和部分重组,报业集团应运而生,形成了新的合力。在社会主义市场经济新的形势下,报业集团是一个新生事物,它的发展方向是一个值得深思的问题。传统的报业发展思路是比较单一的,即以办报为主,以辐射本地为主、以广告发行创收为主。各省各地的报业集团基本上只在上述三个圈定的范围内活动,虽然有些多种经营,但很难成为主业。国外也相似,除了像《纽约时报》、《洛杉矶时报》这样的大报业集团外,大部分报纸还是固守这种格局,以发行为基础,广告收入为主。报业集团以报为主是无可非议的,但囿于自己圈定的范围内,地域色彩偏重,经营思路单一,是不利于发展的。拓 The pattern of mass media in China has undergone tremendous changes in the late twentieth century. The most typical changes have been the rise of television and the flourishing of newspaper groups. Now a new pattern has emerged in which radio and television and newspaper publications go hand in hand. In the face of competition, the newspaper has undergone major adjustments and partial reorganizations, and the press group has emerged and formed a new synergy. Under the new situation of socialist market economy, the press group is a new thing. Its development direction is a question worth pondering. The traditional idea of ​​the development of the newspaper industry is relatively simple, that is, to run the newspaper to local radiation-based advertising revenue-based advertising. Newspaper groups across the province basically only operate within the scope of the above three delineations. Although they operate in a diversified manner, it is hard to become the main business. Foreign countries are similar. Apart from the big newspaper groups such as the New York Times and the Los Angeles Times, the vast majority of newspapers adhere to this pattern, mainly based on issuance and advertising revenue. It is beyond reproach that newspapers should rely mainly on newspapers. However, within the scope of their own delineation, geographical emphasis is on the one hand and business ideas are single on the other, which is detrimental to development. Extension