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随着移动终端影响力的扩大,人们的购物方式也发生了颠覆性的改变,这不得不促使商家改变传统的营销模式。本文分析和探讨了当下好想你枣业股份有限公司各连锁店所处的环境和具有的资源,为好想你量身定做一整套全面的、创新的、适用的体验式营销发展模式。
With the expansion of the impact of mobile terminals, people’s shopping has also undergone a disruptive change, which had prompted businesses to change the traditional marketing model. This article analyzes and explores the current situation and resources of the chain stores where you are fortunate enough to date you, tailor-made for you a set of comprehensive, innovative and applicable experiential marketing development model.