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新媒体作为以数字技术、互联网技术和移动广播技术为基础提供咨询、内容和服务的新兴媒体和人们日常生活的主要信息媒介。一方面,为绿色建筑提供了营销平台和约束机制;另一方面,互联网金融拥有低成本信息媒介和大数据资源优势,不仅可以有效地解决信息不对称问题,同时也为绿色建筑融资模式创新提供了平台。
The new media serves as a new medium for providing advice, content and services based on digital technology, Internet technology and mobile broadcast technology and as the main information medium for people’s daily lives. On the one hand, it provides a marketing platform and constraint mechanism for green building; on the other hand, Internet finance owns the advantage of low-cost information media and big data resources, which not only can effectively solve the problem of information asymmetry but also provides innovation for green building financing mode The platform.