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国家广播电影电视总局确定 2 0 0 3年为“广播发展年”。这一年 ,广播事业取得显著成就。广播业界的主要实践和改革为 :全面推进频率专业化改革 ;以“三贴近”为指导进行节目创新 ;管理更加科学规范 ,经营面向市场 ,稳步提高。理论上探讨的主要问题为 :广播的本体优势问题 ;广播走可持续发展道路问题 ;广播如何进行产业转型问题。
The State Administration of Radio, Film and Television identified 2003 as the “Year of Broadcasting Development.” This year, the broadcasting industry made remarkable achievements. The main practice and reform of the broadcasting industry are: promoting the frequency specialization reform in an all-round way; conducting program innovation under the guidance of “three closeness”; managing more scientific and standardized management and market-oriented improvement. The main issues discussed in theory are: the ontological advantage of broadcasting; the issue of broadcasting on the road of sustainable development; and how to carry out the industrial transformation of radio.