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对一个拥有上百年历史的奢侈腕表品牌来说,在新的市场环境下继续墨守陈规已经无法保持优势。并且近几年来,中国奢侈品市场正集体遭遇寒冬。而瑞士制表品牌豪雅在坚持对品质的传承之外,一直力求突破。尤其是走向中国时,为了推出符合中国客户审美的产品,豪雅在设计上尝试做出更大的改变。日前,豪雅中国区品牌总监薛宏霞接受《新经济》专访,并阐释了豪雅不断突破、追求创新的理念。
For a luxury watch brand with a history of more than a hundred years, it is no longer possible to maintain its position in the new market environment. And in recent years, the Chinese luxury goods market is in a cold winter. While the Swiss watch brand TAG Heuer persists in the quality of heritage, has been seeking a breakthrough. In particular, when it came to China, TAG Heuer attempted to make even greater changes in design in order to launch products that meet the aesthetic needs of Chinese customers. A few days ago, TAG Heuer China Brand Director Xue Hongxia accepted the “New Economy” interview, and explains the TAG Heuer continue to break through the pursuit of innovation.