名称,是一个旅游景点十分重要的一部分。景点名称是集“识别、指向、诱导”三个功能于一身的一种特殊地名。在我国旅游业蓬勃发展的今天,历史文化景点名称的翻译却存在诸多问题。本文结合西安市“大雁塔”名称翻译的实例,通过分析景点名称的特殊性以及翻译理论上的不同观点,分析历史文化遗产类景点的名称翻译。希望本文能为历史文化遗产类景点名称的翻译研究提供参考。 The name is a very important part of a tourist attraction. Attraction name is set “identify, point, induce ” three functions in a special place name. Today, with the booming tourism in our country, there are many problems in the translation of the names of historical and cultural attractions. Based on the example of name translation in “Big Wild Goose Pagoda” in Xi’an, this paper analyzes the name translation of historical and cultural heritage sites by analyzing the particularity of the names of attractions and the different perspectives of translation theory. I hope this article can provide a reference for the translation studies of the historical and cultural heritage attractions.