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近年来,九三集团发展迅速,在黑龙江省企业中起到了举足轻重的作用,2014在黑龙江省品牌价值排名第4位,为当地经济的发展做出了贡献。本文在深入分析九三集团实施商标战略的基础上,探讨九三集团实施商标战略的重要性,运用SWOT方法对九三集团商标战略进行分析,探讨九三集团实施商标战略原则和指导思想。为九三集团的商标战略提出可行的建议和方案,以给我国农业企业提供一定的借鉴,促进黑龙江省乃至我国农业企业的发展。
In recent years, the rapid development of the “93” Group has played a decisive role in the enterprises in Heilongjiang Province. In 2014, Heilongjiang ranked the 4th in the brand value and contributed to the development of the local economy. Based on the thorough analysis of the implementation of the trademark strategy by the Jiu San Group, this paper explores the importance of the implementation of the trademark strategy by the Jiu San Group, analyzes the trademark strategy of the 9 March Group by means of SWOT, and probes into the strategic principles and guiding ideology of the Jiu San Group in implementing the trademark. Put forward feasible proposals and proposals for the trademark strategy of the “Nine Three” Group to provide some reference for agricultural enterprises in China and promote the development of agricultural enterprises in Heilongjiang Province and even in China.