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互联网时代下,新型主流媒体在传播主流思想的、引导社会主流舆论和提升国家软实力等方面的重要性愈发提升。而随着互联网技术的发展,网络直播以其开放性、实时性和群众优势,成为最火热的新媒介形态。可网络直播体系的不规范、内容低俗、监管力度不足等问题也为大众所诟病。本文主要从网络直播的发展、网络直播的特点、与新型主流媒体发展的相互影响、三个角度来分析。
In the Internet era, the importance of the new mainstream media in disseminating the mainstream ideology, guiding the mainstream public opinion in the society and enhancing the country’s soft power has been further promoted. With the development of Internet technology, webcasting has become the hottest new media form with its openness, real-time and mass superiority. Network broadcast system can be non-standard, vulgar content, lack of supervision and other issues are also criticized by the public. This article mainly analyzes from three aspects: the development of webcasting, the characteristics of webcasting and the interaction with the development of new mainstream media.