随着社会、经济的不断发展,汽车已成为家家户户的生活必需品,而且,由于汽车的智能化程度越来越高,所造成的汽车产品的销售以及技术服务需求也日益增加。高等教育院校作为国家人才的重要教育储备基地,承担着新课程教学改革的重要使命,针对高校开设的汽车技术服务于营销专业,如何为学生设置科学的课程体系,将学生快速培养成为市场急需的专业化人才,是学校建设的核心任务。本文通过对课程改革的总体目标以及改革措施的简述,以期为后期研究贡献自己的一份力量。 With the continuous development of society and economy, automobiles have become the daily necessities of every household. Moreover, the demand for the sale of automobile products and technical services due to the increasingly intelligent vehicles has also been increasing. As an important educational reserve base for national talents, institutions of higher learning undertake the important mission of teaching reform in the new curriculum. In order to provide students with a scientific curriculum system that is tailored to the automotive technology service offered by colleges and universities, the rapid development of students becomes an urgent need in the market Of the specialized personnel, is the core task of school construction. This article through to the overall goal of the curriculum reform as well as the brief introduction of the reform measure, hopes to contribute oneself strength for the later research.