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我国主流媒体舆论场与社交媒体舆论场出现共识趋势,在新型主流媒体国家战略背景下,正逐步与社会主义核心价值观大众化传播形成“统一舆论场”。本文试图从两个舆论场互斥的传统认识转向共识舆论场,从良性互动理论出发,结合积极心理学与中国传统美德的相关理论,论证主流媒体传播的核心价值与公众之间良性互动存在的合理性,并阐释二者在传播内容、公众动机以及互动途径等方面的良性互动机制。
In the background of the national strategy of the new mainstream media, there is a consensus on the mainstream media public opinion field and the social media public opinion field in China, which is gradually forming a “unified media scene” with the spread of the socialist core values. Based on the theory of positive interaction and the positive psychology and the related theories of Chinese traditional virtues, this article tries to demonstrate the positive interaction between the core values of the mainstream media and the public Rationality and explain the positive interaction mechanism between the two in terms of content, public motivation and interactive ways.