在家电品牌竞争激烈的当前,如何更准确的将概念营销方式准确传达给消费者,是把家电大饼做大的重要关键。然而,科技厂商的通病是把技术当成工具在研发,没有将自己当成未来文化的塑造者。如何将技术与营销融合,用软性的营销语言去创造市场,需要厂商摆脱单一的思维方式。 In the current highly competitive home appliance brand, how to accurately convey the concept of marketing accurately to consumers, is an important key to bigger appliances pie. However, the common problem for technology vendors is that technology is being developed as a tool, not as a creator of the future culture. How to integrate technology and marketing, with soft marketing language to create the market, manufacturers need to get rid of a single way of thinking.