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图形、文字、色彩是组成招贴设计的三大元素,多数情况下人们观察一幅海报,首先注意到的是图形所传达给我们的信息,因此设计者在设计的过程中往往将图形的面积占据画幅的大部分版面。一般来说,图形的形象化特征在招贴设计中传递信息要比文字直观、迅速,能够跨越地域限制、语言障碍、文化差异等方面,更能抓住观者的眼球并传达信息。本文从图形的来源、发展,以及国内外优秀海报设计作品案例等方面,通过创意表达、视觉表现等角度探究图形元素在招贴设计中的运用。
Graphic, text, color is the composition of the poster design of the three elements, in most cases people observe a poster, the first notice is that the graphics conveyed to us, so designers in the design process is often the area occupied by graphics Most of the layout of the layout. In general, the visualization features of the graphic can capture the eye of the viewer and convey the message in the design of the poster rather than the text. Therefore, the visualization of the graphic can be more intuitive and rapid than the text, and can cross the geographical restrictions, language barriers and cultural differences. This article explores the application of graphic elements in the design of posters through the perspective of creative expression and visual expression in terms of the origin and development of graphics and the case studies of outstanding poster designs both at home and abroad.