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目前中国建筑市场中,建筑行业内竞争的强度进一步加大。作为中国顶级建筑企业中建公司,最近几年取得骄人成绩的同时,企业也面临着自身的困境。文章中采用战略分析方法为SOWT分析。通过详细的分析、制定企业的战略,选择正确的战略途径以后,采取各种措施来保证战略的实施,使企业在竞争中取得胜利,争取在国外市场上也同样取得领先地位。
In the current construction market in China, the intensity of competition in the construction industry is further intensified. As China’s top construction company in the construction company, made remarkable achievements in recent years at the same time, companies also face their own difficulties. The article uses the method of strategic analysis for SOWT analysis. Through detailed analysis, formulating the strategy of the enterprise and selecting the correct strategic approach, various measures are taken to ensure the implementation of the strategy and enable the enterprise to win the competition so as to obtain the same leading position in the foreign markets.