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本文基于国家级大学生创业实践项目“最美夕阳红”旅行社,通过创业团队对老年人旅游市场发展潜力的分析,及对老年人市场调查及市场细分的必要性研究下,从而选择相对成熟的老年人目标市场;创业团队在SWOT分析的基础上,针对目标市场设计开发其满足老年人旅游市场需求的相关产品和服务,并提出市场开发策略。
This article is based on the national college students practice project “the most beautiful sunset red ” travel agency, through the entrepreneurial team analysis of the development potential of the elderly tourism market, and the elderly market research and the necessity of market segmentation, so as to choose relatively mature Of the elderly target market; entrepreneurial team based on the SWOT analysis, targeting the target market design and development to meet the needs of the elderly tourism market related products and services, and put forward market development strategy.