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1988年,当西德网球名将贝克尔穿上“Fila”网球装时,意大利费拉(Fila sport)运动服制造公司开始告别长达7年的萧条局面。 贝克尔每年从费拉公司取得300万马克的报酬,总经理弗拉凯说,这是“每一分钱都值得的投资。” 1989年,费拉公司的营业额达2.86亿马克,而且出现780万马克的盈利。而就在两年前,费拉公司还背着1000万马克的赤字。 当西德《经济周刊》记者问及弗拉凯在贝克尔身上的投资,为何“每一分钱都值得”时,他说:“我对体
In 1988, when the famous German tennis player Becker put on the “Fila” tennis outfit, Italy’s Fila sport sportswear manufacturing company began to bid farewell to a seven-year depression. Becker gets a reward of 3 million marks per year from Fira. The general manager, Franke, says that this is “Every penny is worth the investment.” In 1989, Fira’s turnover reached 286 million marks, and The profit of 7.8 million marks. Just two years ago, Fella was carrying a deficit of 10 million marks. When West German “Economic Weekly” reporter asked about the investment made by Fraquet in Becker, why “every penny is worth it”, he said: "I am on the body