商标,作为区别其他企业产品的标记,在市场竞争中起着巨大作用,已逐渐被广大企业决策者所认识。然而,如何从保护商标的角度出发,利用商标的防御体系。使其增强竞争能力,以获得更大效益。却还没有引起企业决策者足够的重视。商标的防御体系是企业为了保护自己的商标而制定、实施的商 As a mark that differentiates the products of other enterprises, a trademark plays an important role in market competition and has gradually been recognized by a large number of business decision makers. However, how to protect the trademark from the perspective of using the trademark defense system. Make it more competitive, in order to obtain greater benefits. It has not given enough attention to business decision-makers. Trademarks of the defense system is to protect their own business enterprises to develop and implement business