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近些年来,体育产业取得了较快的发展,以NBA为代表的职业体育赛事得到了社会各界的广泛关注。NBA作为全球营销最好的一个职业体育赛事,它有效的抓住了全球经济一体化带来的重要机会,不断改进与创新营销策略。因此,文章主要对NBA全球经营管理策略进行研究,以期能够为研究篮球未来发展提供一定的借鉴。
In recent years, the sports industry has achieved rapid development. The professional sports events represented by the NBA have drawn wide attention from all walks of life. As one of the best professional sports events in global marketing, NBA effectively captures the important opportunities brought by global economic integration and continuously improves and innovates its marketing strategy. Therefore, the article mainly studies the NBA global management strategies, with a view to providing some reference for the study of basketball’s future development.