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我国的名人广告经过20多年的发展,已成为广告的主要表现形式之一。随着市场经济的发展,消费者的成熟,名人广告不复当年盛景。“名人广告到底有没有效?”日益成为商家和广告人的困扰。该文试图就名人广告的有效性作出探讨,并提出如何提高名人广告有效的办法,期待我国的名人广告早日走上良性发展的道路。
After more than 20 years of development, the celebrity advertisements in our country have become one of the main manifestations of advertisements. With the development of market economy, consumers mature, celebrity advertising is no longer the scene. “Celebrity advertising in the end there is no effect?” Increasingly become the trouble of businessmen and advertisers. This article attempts to discuss the effectiveness of celebrity advertisements and proposes ways to improve celebrity advertising effectiveness. We expect celebrity advertisements in our country to embark on the path of sound development as soon as possible.