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全媒体时代,在传统出版与新兴出版融合发展的背景下,传统出版单位和纸介质图书受到一定的冲击,ISLI/MPR技术系统成为了出版产业开展全媒体融合出版不可或缺的支撑。本文借ISLI国际标准发布之际,通过分析MPR出版物在数字出版领域的应用现状和优势,认为MPR出版物给传统出版社带来了新的发展机遇,是打通传统出版和新兴出版一条重要的融合发展之路,可以推动传统出版单位实现数字化转型升级。
In the era of all media, under the background of the integration of traditional publishing and emerging publishing, the traditional publishing units and paper media books are subject to certain impacts. The ISLI / MPR technology system has become an indispensable support for the publishing industry to launch all-media integration and publication. Based on the current status and advantages of MPR publications in the field of digital publishing, this paper argues that MPR publications bring new opportunities for development to traditional publishers. This is an important way to open up traditional publishing and emerging publishing Integration of the development of the road, you can promote the traditional publishing units to achieve digital transformation and upgrading.