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新世纪以来,我国人民的生活水平不断的提高,人均可支配收入也不断增加。人们对乳制品的需求刺激着我国乳制品产业不断发展。行业进入激烈的市场竞争,国外企业对我国乳制品市场份额强烈挤占,使我国乳制品产业的企业结构、产品结构和市场结构发生了显著的变化。为了更深入的研究云南省乳制品产业集群的发展策略和提升云南省的乳制品产业竞争力,首先对云南省乳制品产业现状和乳制品供求状况进行分析,并借助SWOT对其进行分析,最后提出云南省乳制品产业发展提供新的发展思路和有效的政策建议。
Since the beginning of the new century, the standard of living of our people has continuously increased, and the per capita disposable income has also been on the rise. Demand for dairy products has stimulated the continuous development of China’s dairy industry. The industry has entered fierce competition in the market. Foreign enterprises have strongly squeezed the market share of China’s dairy products, which has led to significant changes in the enterprise structure, product structure and market structure of China’s dairy industry. In order to further study the development strategy of dairy industry cluster in Yunnan Province and improve the competitiveness of dairy industry in Yunnan Province, the status quo of dairy industry in Yunnan Province and the supply and demand of dairy products are analyzed first, and analyzed by SWOT, finally Proposed the dairy industry in Yunnan Province to provide new development ideas and effective policy recommendations.