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手机电视作为一种新兴媒体,已经渐渐被多数受众所熟知、接受。与传统电视相比,手机电视具有即时性、移动性、互动性等诸多优势和特点。因此,传统电视的节目样式并不完全适用于手机终端,这就需要针对手机的自身特点,为手机用户量体裁衣,制作出更适合手机电视的节目样式。与此同时,在手机电视节目的发展过程中也面临着技术是否支持,节目成本偏高,节目运营模式有待完善等诸多不容忽视的关键性问题。
As a new media, mobile TV has gradually been accepted by most of the audience. Compared with the traditional TV, mobile TV with real-time, mobility, interactivity and many other advantages and characteristics. Therefore, the traditional television program style is not entirely suitable for mobile terminals, which need to tailor the mobile phone users tailor-made for the mobile phone users to create a more suitable mobile TV programming style. At the same time, many key issues that can not be ignored in the development of mobile TV programs are also facing such issues as whether the technology is supported, the cost of programs is high, and the program operation mode needs to be improved.