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作为文化产业核心内容,艺术产业的发展在一定程度上引领和决定着文化产业的发展。艺术产业战略管理的目标,就是在观众等市场主体之间寻求价值链协调,拓展并优化自身的价值链。因而需要从竞争战略与价值链互动的视角来看待艺术产业的发展。基于此,本文构建了艺术产业战略选择与价值创造的关系模型,并对其进行了实证分析。分析结果表明:艺术产业的价值创造在不同环节上,具有显著的层次效应。随着竞争战略的深化,企业价值创造的方式也随之得到了质的提升,即更加强调价值链的转换和治理,而非简单的价值链增值。而随着价值创造方式的提升,企业价值创造更加倾向于长远利益。上述结论对于艺术企业如何取舍长期和短期利益等价值链管理内容具有重要的启示。
As the core content of the cultural industry, the development of the art industry leads and decides the development of the cultural industry to a certain extent. The goal of the strategic management of the art industry is to seek value chain coordination among market players such as audiences and expand and optimize their own value chains. Therefore, it is necessary to view the development of the art industry from the perspective of interaction between the competition strategy and the value chain. Based on this, this paper constructs a model of the relationship between strategic choice and value creation in the art industry, and makes an empirical analysis. The analysis shows that: the value of the art industry is created at different levels and has a significant level of effect. Along with the deepening of competition strategy, the way of enterprise value creation has also been improved qualitatively, that is, more emphasis is placed on the transformation and governance of the value chain rather than simply adding value to the value chain. With the improvement of the way of value creation, enterprise value creation tends to be more long-term. The above conclusion is of great enlightenment to the art enterprise how to choose value chain management content such as long-term and short-term interests.