图书是一种特殊的商品。没有市场的商品谈不上什么社会意义和经济意义。作为一个社会主义的出版工作者,将图书的社会意义放在首位责无旁贷。但坚持社会效益第一并非不讲经济效益。即使是专业出版社,为了求得出版社的生存和发展,也要力求做到两个效益的统一。为此,出版工作者的市场观念十分重要,用行业的话说,就是出书要适时对路。实践告诉我们,一本书只有适时对路才可能有最好的销售市场。去年开始,我国实行新的抗震设计规范,几乎与新规范颁布的同时,地震出版社推出了一套按新规范要求编写的《抗震设计丛书》(共8种),受到社会的好评,收到了良好的效益(初版平均印数逾1万,多种已重印)。 Books are a special kind of product. There is no social and economic significance to the marketless goods. As a socialist publishing worker, it is duty-bound to give top priority to the social significance of books. However, insisting on social benefits is not without economic benefit. Even professional publishers, in order to obtain the survival and development of publishing houses, but also strive to achieve the reunification of the two benefits. For this reason, the market concept of the publishing worker is very important. In the words of the trade, it is to publish the book in a timely manner. Practice tells us that a book may have the best sales market only if it is timely. Last year, China implemented a new code for seismic design. At the same time as the new code was promulgated, the Earthquake Press released a series of “Seismic Design Books” (8 types) compiled according to the requirements of the new code and was well received by the society. Good benefits (first edition of the average print more than 10,000, a variety of reprinted).