论文部分内容阅读
近年来,本土化包装设计一直是设计界比较关注的话题,如何将它融入到中国民族品牌的构建中,进一步扩大民族品牌的影响力是民族企业正在面临的问题。本文从本土化包装的内涵出发,通过阐述本土化包装在民族品牌构建中的作用,从而提出了本土化包装在民族品牌构建中的重要性和必要性,扩大了本土化包装对民族品牌构建的影响力。
In recent years, the localization of packaging design has been a topic of concern to the design community, how to integrate it into the construction of Chinese national brand, to further expand the influence of national brand is the national enterprise is facing problems. Based on the connotation of the localization package, this paper elaborates the function of the localization package in the construction of the national brand, and puts forward the importance and necessity of the localization package in the national brand building, Influence.