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本刊讯:据《泸州范儿》报道,近日,世界品牌实验室在北京发布了2017年“中国500最具价值品牌”榜单,四川郎酒以573.96亿元的品牌价值位列品牌榜第51名,连续9年稳居白酒行业第三位。相较去年448.59亿元的品牌价值,今年提升28%。品牌的核心是产品质量。近年来,郎酒进一步扩大二郎酱香酒和泸州浓香酒的产能、加强贮酒能力及配套厂建设,加强酿酒技术人才的培养,培养出一大批技艺非凡、善于创造的工匠,产品质量从酒体、酒瓶到外盒都得到进一步保证和提高,
According to the “Fanzhou Faner” report, the World Brand Laboratory recently released the 2017 “China’s 500 Most Valuable Brands” list in Beijing, and Sichuan Langjiu ranked the brand with a brand value of 57.396 billion yuan. Ranked 51st, ranking third in the liquor industry for nine consecutive years. Compared with the brand value of 44.859 billion yuan last year, this year, it will increase by 28%. The core of the brand is product quality. In recent years, Langjiu has further expanded the production capacity of Erlang Soy Sauce and Luzhou Luzhou Xiang wine, strengthened their wine storage capacity and supporting plant construction, strengthened the training of winemaking technical talents, and trained a large number of craftsmen who are extraordinary in skill and good at creating. The body and wine bottles are further guaranteed and improved.