媒介经济实力不断增强,经济规模不断扩大,国内媒介纷纷开始以各种方式实施多角化经营战略。多角化经营是现代经济中一种重要的经营方式,媒介产业应当给予充分重视。本文研究了媒介多角化经营的可行途径,并针对如今中国媒介产业的现状,分析了媒介采用多角化经营战略的注意事项。 With the continuous enhancement of the economic strength of the media and the continuous expansion of the economy, the domestic media have started to implement diversified business strategies in various ways. Multi-angle management is an important mode of operation in the modern economy. The media industry should give due attention. This paper studies the feasible ways of multi-angle media management. In view of the current situation of the media industry in China, this article analyzes the media’s attention to the multi-angle management strategy.