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省级电视的生存基础和产业结构正在发生深刻变化。如何以传统节目市场为基础,把握产业升级、产业组织结构裂变过程中的机会,在新的内容市场中寻求新的增长空间,成为省级电视下一步发展必须认真面对的问题。在传媒市场越来越成熟、竞争越来越激烈的今天,省级卫视不应再国守现状,也不应再简单克隆、盲目跟风,而必须结合自己的文化积淀和经济特色,与自我区位优势、资源优势相匹配,与国情、省情战略发展的大方向一致,由此发掘出真正属于自己的频道定位和核心竞争力。
The survival foundation and industrial structure of provincial TV are undergoing profound changes. How to grasp the opportunities in the process of industrial upgrading and industrial organization structure based on the traditional program market and seek new growth space in the new content market has become a serious issue that the provincial TV must face seriously in the future. At a time when the media market is becoming increasingly mature and the competition is getting fiercer and fiercer, provincial satellite TV should no longer keep its current status quo, nor should it be cloned in a simple manner and blindly follow the trend. It must, in combination with its own cultural heritage and economic characteristics, , Match the resource advantages, and national conditions, provincial conditions consistent with the strategic development of the general direction, thus unearthing its own truly channel positioning and core competitiveness.