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中国在世界糖果市场中仪次于美国,是全球第二大糖果市场。但目前,中国的整个巧克力市场已形成了几个国外品牌占据市场明显优势的局面,整个行业处于寡头垄断状况。陷入洋品牌包围圈的国产品牌目前正努力提高品质,走研发国际化道路,引入国际化管理及品牌运
China ranks second in the world candy market in the United States, is the world’s second largest candy market. However, at present, the entire chocolate market in China has formed a situation in which several foreign brands occupy obvious advantages in the market. The entire industry is in an oligopolistic situation. Domestic brands caught in the encirclement of foreign brands are currently trying their best to improve their quality, take the path of internationalization of research and development, introduce international management and brand transportation