其实,“博物”原本是没有“馆”的。人类很早就开始收藏珍稀物品,而后,大约在公元前3世纪才出现博物馆。[1]近代第一家博物馆是于1682年建立的英国阿什莫林艺术和考古博物馆(Ashmolean Museum)。[2]历经几百年的发展,博物馆迈入了以信息化为主要特征的当代社会。本文从媒体的角度,以博物馆文化信息传播功能作为论述方向,讨论在21世纪信息时代里如何重新构建社会、“博物”与“馆”之间的关系。 In fact, “Museum ” was originally no “Museum ”. Humans began to collect rare items long before they appeared in the third century BC. [1] The first modern museum was the Ashmolean Museum of the British Ashmolean Museum, established in 1682. [2] After hundreds of years of development, the museum has entered a contemporary society characterized by informatization. From the perspective of the media, this paper regards the function of museum cultural information dissemination as the discussion direction and discusses the relationship between how to reconstruct society, “museum” and “museum” in the information age of the 21st century.