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本文遴选2006—2010年中英两国主流报纸对麻疹疫苗和MMR的新闻报道样本,采用内容分析方法以“科学的确定性与不确定”和“政府政策意见趋向”为主线分析了不同媒体环境下针对防治麻疹病疫苗的科学报道模式。通过比较研究中西方不同国家的政府、媒体以及科学家如何针对麻疹疫苗争议对公众进行正确健康疏导以及危机处理方式,拓展了科学普及的研究视野并试图从中总结出更加合理的科技报道模式。科学争议以及危机处理需要科学界与媒体正确的引导,随着网络科技报道数量的增加,传统媒体需要重视其他渠道的科技信息,尤其是来自于科学界的信息,从而对原有科技报道模式做出调整和改善。
In this paper, we select the news reports samples of measles vaccine and MMR from the mainstream newspapers of China and the United Kingdom from 2006 to 2010 and use the content analysis method to analyze the determinants of “scientific certainty and uncertainty” and “the trend of government policy opinions” Scientific reporting mode against measles vaccine in different media environments. By comparing the research on how governments, media and scientists from different countries in China and Western countries correct the public health problems and how to deal with the crisis, the research field of science popularization is extended and more reasonable scientific and technological reporting modes are summarized. Scientific controversy and crisis management need the correct guidance from the scientific community and the media. With the increase in the number of network science and technology reports, traditional media need to pay attention to the scientific and technological information of other channels, especially the information from the scientific community, so as to make the original scientific and technological reporting model Adjust and improve.