本文介绍了游艇俱乐部的产生、发展、类型、运营模式,并在分析海南建设游艇俱乐部所具备的自然、区位、水体和市场优势,以及自身经营模式缺乏创新、服务质量偏低等劣势的基础上,提出了区域市场的合作与开发、依靠政府政策的引导和支持、宣扬游艇文化、培育消费市场、办好会展、助力游艇流通业、依靠政府政策的支持、培育优秀的专业人才等发展策略。 Based on the analysis of the natural, geographical location, water body and market advantages possessed by Hainan Yacht Club as well as the lack of innovation in its own business model and the low quality of service, this paper introduces the generation, development, types and operation modes of the yacht club. , Put forward the cooperation and development of the regional market, rely on the guidance and support of government policies, promote the yacht culture, foster the consumer market, do a good job in exhibitions, help the circulation of yachts, relying on the support of government policies, nurturing outstanding professionals and other development strategies.