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如何削弱牛鞭效应对企业的危害,减少支出,增加利润是企业的关注点。文章从经济生活中实际存在的现象引出供应链中牛鞭效应的危害。具体考察HN公司的供应链,并对HN公司至KZ公司的供应链进行研究。研究发现,由于无权对中间产品进行定价和定量,在博弈过程中,HN公司处于不利位置。文章根据HN公司的实际情况提出了相应的对策建议。
How to weaken the bullwhip effect on business hazards, reduce spending, increase profits is the concern of enterprises. The article leads to the harm of the bullwhip effect in the supply chain from the actual phenomenon in economic life. Specifically examine HN’s supply chain, and HN to KZ company’s supply chain research. The study found that HN was at a disadvantage during the game because of the lack of rights to price and quantify intermediate products. According to the actual situation of HN company, the article puts forward corresponding countermeasures and suggestions.