以网络为代表的新媒体的兴起给传媒业带来了一场翻天覆地的革命,报网互动、网络电视等一系列概念应运而生,传统媒体用“媒介融合”的理念迎接网络传播时代的到来,弥补了自身在互动性和即 The emergence of new media represented by the Internet has brought a revolution to the media industry. The concept of newspaper network interaction and network television came into being. The traditional media used the concept of “media fusion ” to meet the era of network communication The arrival, to make up for their interaction and that