纪录片文化含量高,能体现导演创作意图和哲学思考,往往代表一家电视台的最高艺术水准。在综艺节目、电视剧等泛娱乐的冲击下,能够带给观众以思考。纪录片的受众一般是社会的精英层,成熟,有思想,有一定消费能力和社会影响力。纪录片制作周期长,投入大,如果仅限于欣赏,播出后就放到库房,不仅是一种资源浪费,而且使纪录 Documentary culture is high, can reflect the director’s creative intent and philosophical thinking, often representing a television station’s highest artistic level. Under the impact of pan-entertainment such as variety shows and TV dramas, the audience can think. The documentary audience is generally the elite of society, mature, thinking, have a certain spending power and social influence. Documentary production cycle is long, invested heavily, if limited to enjoy, put on the warehouse after the broadcast, not only a waste of resources, but also to record