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将IT平台和数码印刷有机结合,这构成了酒业个性化定制项目的技术基因。而选择酒标作为个性化定制的切入点,则主要归功于它的低成本和高度灵活性。东京Sapporo酿造公司是一家拥有上百年历史的酒业公司。为了鼓励那些不喝啤酒的人尝试啤酒、喜欢啤酒从而增加啤酒的市场需求,Sapporo公司启动了一个个性化啤酒定制项目:通过一个名叫Waku Waku的购物网站,消费者在购买啤酒时,可以选择自己喜欢的口味、瓶体颜色,还可以自己设计啤酒标签,从而获得一瓶完全“私人定制”的啤酒。在生产环节,Sapporo公司选择了HP Indigo WS6000数码打印机来完成个性化标签的印刷工作。目前,除了一些完全定制化的产品
The combination of IT platform and digital printing has formed the technological gene for personalized wine customization project. The selection of wine labels as a starting point for personalized customization is mainly due to its low cost and high flexibility. Tokyo Sapporo brewing company is a centuries-old liquor company. In an effort to encourage those who do not drink beer to try beer and prefer beer to increase beer market demand, Sapporo launched a customized beer customization project: Through a shopping site called Waku Waku, consumers can choose between buying beer Your favorite taste, the color of the bottle, you can also design their own beer labels, so as to get a bottle of “private custom” beer. In the production process, Sapporo chose the HP Indigo WS6000 digital printer to complete the printing of personalized labels. At present, except for some completely customized products