随着全球政治、经济的一体化和新媒介技术的发展,人类学术文化的全球化进程也在加速。在此形势下,国家学术文化的传承与发展逐渐成为一个新的学术话题,修辞学研究也是如此。作为人类学术文明的一个重要组成部分,中国的修辞形态及其研究形成了自己的历史传统,并在全球化的今天涌现出许多新形态,面临许多新挑战。中国修辞学应向何处发展、秉持怎样的学术传统,如何适应新媒介环境下中国社会发展的需要,如何切合公共修辞发展的情势,将面临怎样的挑战,已成为中国修辞学学者不得不考虑的问题。本文以此为视点,在简要回顾东西方修辞学史、综括东西方修辞形态差异的基础上,分析、概括了近年来中国修辞实践的新态势及其面临的挑战和问题,提出了全球化和新媒介环境下中国修辞学发展的公共修辞学方向。 With the global political and economic integration and the development of new media technologies, the process of globalization of human academic culture is also accelerating. Under such circumstances, the inheritance and development of national academic culture has gradually become a new academic topic, as is rhetorical research. As an important part of human academic civilization, the Chinese rhetoric and its research form its own historical tradition. Many new forms have emerged in globalization and many new challenges are faced. How Chinese rhetoric should be developed, what academic tradition it upholds, how to adapt to the needs of social development in the new media environment and how to meet the rhetoric of public rhetoric will face the challenges that Chinese rhetoric scholars have to consider The problem. Based on this point of view, on the basis of a brief review of the history of Eastern and Western rhetoric, this paper analyzes and summarizes the new situation of rhetorical practice in China in recent years and the challenges and problems it faces. And the public rhetoric direction of the development of Chinese rhetoric in the new media environment.