在近代商业模式发展过程中,体验式商业区别于传统意义上的商业形式,在业界被称为继传统百货商店、连锁超市、购物中心(MALL)之后的第四种商业模式。“体验”,铺天盖地而来日前,商业地产界,出现最为频繁的一个词莫过于“体验式”了。3月,上海市政府计划将新曹家渡商圈打造为以国际个性化、特色化品牌 In the process of the development of modern business model, experiential business differs from traditional business model in the industry as the fourth business model after traditional department store, supermarket chain and shopping center (MALL). “Experience”, overwhelming Recently, the commercial real estate sector, the most frequent occurrence of a word than “experiential.” In March, the Shanghai municipal government plans to create a new district of Caojiadu as an internationally personalized and distinctive brand