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当记者问现代营销之父菲利普·科特勒博士:在您的有生之年,假设有机会去营销一个品牌,你会选择哪一个?菲利普·科特勒回答:微软。它已在事实上形成了垄断,并且造就了比尔·盖茨那样的世界巨富,而且,它专注于技术领域,很有挑战性。微软公司始建于1975年,总部位于美国华盛顿州西雅图,在全球60多个国家和地区设有分公司,全球共有员工44000多人,平均年龄34.6岁。公司董事长兼首席软件设计师比尔·盖茨,首席执行官兼总裁为史蒂夫·鲍尔默。公司的主要业务是软件,2001年的营业收入为265亿美元。
When the reporter asked Dr. Philip Kotler, the father of modern marketing: In your lifetime, assuming there is an opportunity to market a brand, which one would you choose? Philip Kotler replied: Microsoft. It has in fact formed a monopoly and created Bill Gates as the world’s huge wealth. Moreover, it focuses on the technical field and is very challenging. Founded in 1975, Microsoft Corporation is headquartered in Seattle, Washington, USA. It has branch offices in more than 60 countries and regions, and has more than 44,000 employees worldwide, with an average age of 34.6 years. The company’s chairman and chief software designer Bill Gates, CEO and president is Steve Ballmer. The company’s main business is software and its operating revenue in 2001 was $26.5 billion.