试论销售困难的成因及其治理的建议

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当你看到商店内商品琳琅满目,你要买什么应有尽有,使你觉得方便、舒心的时候,我们终于告别了短缺经济的烦恼,然而,时隔不久,许多商店贴出降价告示,什么房租到期,什么经营转向,什么资金周转困难,以进货价销售,3折到5折处理等等。自1997年下半年以来,社会总供求关系发生了历史性转折,由一般日用消费品开始,到耐用消费品,都出现了销售困难,供过于求。社会商品零售价格总水平自1997年10月以来连续23个月下降;居民消费品价格总指数自1998年3月以来,连续17个月负增长;特别是作为经济景气先行指标的生产资料价格总指数已经连续30多个月下降;并且今年上半年跌幅仍在增加,使人忧虑的是,今年各项价格指数降幅将大于去年。我们在宏观经济政策上,应从过去反膨胀性政策,变成如何提高有效需求的政策。目前,我国大多数领域已经结束了短缺经济时代,初步形成买方市场,盲目的数量扩张型发展已经没有多少市场空间。所以国家以贯彻执行积极的财政政策为主,即在1998年扩大发行国债1000亿元(根据今年经济走势,继续增发国债600亿),用在交通、能源等基础相关产业的发展和适当的货币政策(配以1000亿元贷款)为辅的对策以后,对经济增长起到了一定的拉动作用。从目前情况看,有必要进一步配套运用企业政策、产业政策、地区政策和收入(福利)政策,以及其他一些非常规的辅助政策,实施全方位的综合景气对策。 When you see the dazzling array of goods in the store, what are you going to buy and everything that makes you feel comfortable and comfortable, we finally get away with the troubles of the economy. However, soon after, many shops posted price warnings, what the rent expired, What business turn, what cash flow difficulties, to purchase price sales, 3 fold to 5 fold deal and so on. Since the second half of 1997, there has been a historic turning point in the overall social supply and demand. Starting from ordinary consumer goods, to consumer durables, there have been sales difficulties and over-supply. The total retail price of social commodities has been falling for 23 months in a row since October 1997; the total consumer price index for consumer goods has enjoyed a negative growth for 17 consecutive months since March 1998; in particular, the total price index of means of production as the economic indicator has been A decline of more than 30 months in a row. And the decline in the first half of this year is still on the rise. What worries people is that this year the price index will drop more than last year. In macroeconomic policies, we should change from a past anti-inflationary policy to a policy on how to raise effective demand. At present, most areas in our country have ended the era of shortage economy, initially forming a buyer’s market, and there is not much market space for the blind expansion of quantity. Therefore, the state should mainly implement the proactive fiscal policy, that is, expand the issuance of 100 billion yuan worth of treasury bonds in 1998 (according to the economic trend this year, continue to issue additional 60 billion treasuries) and use it in the development of related industries such as transportation and energy and the appropriate currency Policy (supplemented by a loan of 100 billion yuan) supplemented by countermeasures, the economic growth has played a certain role in stimulating. Judging from the current situation, it is necessary to further implement the all-encompassing comprehensive economic recovery measures by using the policies of enterprises, industrial policies, regional policies and income (welfare) policies and other unconventional supporting policies.
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