成都理工学院艺术设计专业按照学院学科建设规划，当机立断，进入了二次创业的发展阶段。本文围绕“争创硕士学位点，抢滩站位上品牌”的创业目标，从需要、可能、合理三个方面进行了简明的综合性研究。文章充分说明了我们学院艺术设计专业二次创业目标定位的准确性，进而预示了成功的可靠性。 Chengdu Polytechnic arts and design disciplines in accordance with the discipline construction planning, act decisively, entered the second stage of entrepreneurial development. This article focuses on the entrepreneurial goal of “creating a master’s degree site and landing a brand on a beachhead”, and makes a concise and comprehensive study from the three aspects of necessity, feasibility and rationality. The article fully illustrates the accuracy of the positioning of our second pioneering goal in the art design profession of our college, which in turn indicates the reliability of success.