新媒体时代的核心价值观传播工作,既面临着良好的机遇,也面临着严峻的挑战。为了净化传播环境以及避免核心价值观的边缘化,在新媒体环境中,有必要优化新媒体传播平台、建设新媒体传播队伍,并提升社会大众的媒介素养,从而构建起完善有效的核心价值观传播机制。 The dissemination of core values ​​in the era of new media faces both good opportunities and severe challenges. In order to purify the communication environment and avoid the marginalization of core values, it is necessary to optimize the platform for new media dissemination, build a new media dissemination team and upgrade the media literacy of the general public in a new media environment so as to establish a sound and effective dissemination of core values .