在广州举行的中国企业走向国际市场专题研讨会上,中国国际公共关系协会副秘书长郭惠民、广州新高投资策划中心总经理左章健、广东省公共关系学会副会长廖为建、中外合资杭州美登高食品有限公司企业形象顾问陶济,就营销公共关系、整合市场传播、企业识别系统三者关系,展开了颇有深度的探讨。郭惠民:过去人们热衷于将市场营销与公共关系作为商业经营性和公众传播性两种不同的管理功能予 At the Special Symposium on Chinese Enterprises in International Market held in Guangzhou, Guo Huimin, Deputy Secretary General of China International Public Relations Association, Zuo Jianjian, General Manager of Guangzhou Xingao Investment Planning Center, Liao Weijian, Vice Chairman of Guangdong Institute of Public Relations, and Sino-foreign joint venture Hangzhou Meidengeng Tao Zi, a corporate image consultant of Foods Co., Ltd., has conducted in-depth discussions on marketing public relations, integrating market communications, and corporate identity systems. Guo Huimin: In the past, people were keen to use marketing and public relations as two different management functions of commercial operation and public communication.