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每个人都有自己相对固定的身体影像和身体态度 ,身体态度是自我概念中重要的部分。在现代社会 ,身体和服饰是两个紧密联系的概念 ,共同组成人的外观 ,不同的身体态度导致了不同的服饰消费结果。分析不同消费者的身体态度 ,有助于认识其消费行为。
Everyone has their own relatively fixed body image and body attitude, body attitude is an important part of the concept of self. In modern society, body and dress are two closely related concepts, which together form the appearance of human beings. Different physical attitudes lead to different clothing consumption results. Analysis of different consumers’ physical attitudes helps to understand their consumer behavior.