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2012年贺岁档上映的《人再囧途之泰囧》以近13亿的票房成为华语片票房冠军。其走红的原因除了档期、演员号召力以及续集对已知观众的召唤等之外,更重要的是采取类型电影的创作模式,大量汲取和借鉴好莱坞公路喜剧元素,并将类型电影与中国电影的现实主义创作传统进行了有效的融合与改造。为有中国特色的现实主义电影创作借鉴类型经验、有效利用类型策略,从而使现实主义电影在消费文化语境中找到新的增长点提供了值得参考的范本。
2012 Lunar New Year stalls released “people embarrassed Thai embarrassed” to nearly 1.3 billion box office to become the Chinese film box office champion. In addition to its popularity, extravaganza and sequel to the known audience’s call, it is even more important to adopt the creative mode of type film to absorb and borrow Hollywood highway comedy elements in a large amount and to link type film with Chinese movie Realistic creation tradition has been effectively integrated and transformed. It is worthy of reference to create a new growth point for the realism film in the context of consumer culture through drawing lessons from the type experience of using realistic movies with Chinese characteristics and using type strategies effectively.